![]() ![]() This quote holds thematic significance in a number of ways. Remember, sometimes the bigger they are, the harder they fall. Huxleys most famous novel, Brave New World, was published in 1932, and the occasion of this seventy-fifth anniversary should lead us to wonder about his. Aldous Huxleys Brave New World While describing the drug soma, Huxley writes a notable description from Mustapha Mond: Euphoric, narcotic, pleasantly hallucinant. #A brave new world softwareThese aren't hardware companies (hence why we've left out Tesla), but software heavyweights that offer services to millions of people. This Spark lists tech businesses operating in the US with a market cap greater than $100bn. Sure, they have a big impact on our lives - but their wealth doesn't necessarily work in proportion with the wider economy. All orders ship via UPS Mail Innovations. This may include stickers on cover, wear to dustcover/missing dustcover, inside cover, spine, slight curled corners, stains, and wear to the fore edge. As these companies grow in stature however, so does criticism of their use of customer data and general detachment from - ironically - society. Condition Good: Comment: Book is used and in good condition with some wear from use. Brave New World opens in London, nearly six hundred years in the future ('After Ford'). While the "Big Five" consisting of Apple, Google, Amazon, Microsoft, and Meta (Facebook) take up over 20% of the S&P alone, Big Tech also encompasses companies like Adobe and its catalogue of creative apps, or cloud-based software Oracle. Needless to say - the industry has room to grow despite its already sizeable value. Indeed, Apple's market capitalization passed the $1tn milestone in 2018, making it more valuable than South Africa, and has since added another trillion dollars to its name. ![]() ![]() Starting out of garages in Silicon Valley, Big Tech companies now boast some of the world's largest market values sourced from their software-as-a-service (SaaS) business models. ![]()
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